Privacy policy

Effective Date: 1 Sept 2025

1. Introduction

Welcome to MudraFresh, operated by MudraFresh.com. We respect your privacy and are committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you browse our website or use our grocery delivery services.

2. Information We Collect

We may collect the following information when you interact with MudraFresh:

  • Personal Information: Name, email address, phone number, delivery address, and payment details.
  • Usage Data: IP address, browser type, device details, operating system, and browsing activity on our website.
  • Location Data: We may request your location to show nearby delivery availability, estimate delivery times, and improve your shopping experience. This information is used only for service purposes and is never shared without your consent.
  • Cookies & Tracking Technologies: To personalize your experience, save your preferences, and analyze site performance.
  • Media/Images:
    • Profile Images: Uploaded by you for your account.
    • Product/Order Images: Shared to assist with customer support, product listings, or order confirmations.
    • Verification Images (if applicable): Provided for identity or vendor verification.
    We only collect images you voluntarily upload. We do not access or scan your device’s photo library.

3. Location Information (Including Background Location Data)

Our app collects precise location data to enable delivery tracking and ensure smooth order fulfillment.

For delivery partners: Location is collected even in the background to show real-time delivery status, verify routes, and manage order assignments efficiently. This ensures accurate delivery completion, prevents fraud, and optimizes delivery routes and timings.

For customers: Location helps us provide accurate delivery times, nearby service availability, and real-time tracking of your orders.

Data Protection: We do not share location data with third parties except for fulfilling delivery and logistics operations. All location information is transmitted securely and stored in accordance with our data protection standards.

4. How We Use Your Information

Your information may be used to:

  • Process and deliver your grocery orders.
  • Communicate with you regarding orders, offers, and updates.
  • Improve our website, services, and customer experience.
  • Prevent fraudulent activities and ensure platform security.
  • Display product images, reviews, or your profile image (if applicable).
  • Verify vendors or delivery partners when required.
  • Use for promotions only with your explicit consent.

We do not use images or other data for biometric or unrelated purposes.

5. Sharing Your Information

We may share your information with:

  • Service Providers: Payment processors, delivery partners, and vendors.
  • Legal Compliance: Authorities when required by law.
  • Business Transfers: In the event of a merger, sale, or acquisition.

Image Sharing:

  • Never sold or rented to third parties.
  • Shared only as part of core service functionality (e.g., product listings, profile images).
  • With third-party service providers under strict contractual agreements.
  • If required by law.

6. Data Storage and Security

  • All personal data and uploaded images are stored on secure, encrypted servers.
  • We use HTTPS and secure protocols for all data transmissions.
  • Access is limited to authorized personnel only.
  • Data is retained only as long as necessary for service or legal purposes.

7. Data Retention

We retain your personal data only for as long as needed to provide services, comply with legal obligations, resolve disputes, or enforce agreements.

8. Children's Privacy

MudraFresh does not target or knowingly collect data from children under the age of 13. If such data is identified, it will be deleted immediately.

9. Third-Party Links

Our website may contain links to external services. We are not responsible for the privacy practices or policies of those services.

10. International Users

If you access MudraFresh outside of India, your data will be processed and stored in India. By using our services, you consent to this transfer.

11. Contact Us

For questions or concerns about this Privacy Policy, please contact us at:
📧 mudrafresh@gmail.com

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with an updated effective date.